What would you rather read on your spare time: a business whitepaper filled with statistics and factual observations, or an adventure novel transporting you into an inspiring story?
My guess is MOST of you answered with the novel. Because while we often have to check out facts and stats that inform and help us do our jobs and get things done, what really pulls us in is a good, personal story. It engages not only our minds, but also our hearts.
So why is it that many organizations and businesses – yes, that includes schools – write all of their blogs like a business whitepaper?